For the big release of the new Gorillaz Album 'Humanz', B-Reel worked closely with Gorillaz co-creator, Jamie Hewlett to create an app allowing fans to immerse themselves in the world of Gorillaz and join Murdoc, 2D, Russel and Noodle at home for the very first time. The fully immersive mixed reality multi-platform app is a unique blend of real world, AR, VR and 360 environments. Fans are encouraged to explore, capture and share exclusive content giving them the chance to listen to the new album with an exclusive worldwide listening event (The Humanz House Party), prior to general release.

The Humanz House Party is the largest ever geo-specific listening experience, bringing people together across 500 locations from Tokyo to Santiago. 

The app was a complete success which soared to number 1 trending in the app store on the day of release and saw 30k downloads within the first hour alone. B-Reel was awarded a number of prestigious awards for their cutting edge technology and innovation.

I was asked to help create the case study video with the B-Reel creative team, above.