A 90 second character animation explaining the origins of Sabermetrics (data analysis) in sport from a theory by a factory security worker, Bill James, to being put to the test over ten years later by a baseball coach Billy Beane with great success.

Sabermetrics is now a vital part of modern day sport from how sports are being played to how teams are now being analysed, all thanks to Billy Beane and Bill James.

Client: Fulwell 73 Production
Directors: Andy and Jo

Post Production House: ENVY
Producer: James Trimmings
Motion Graphics: Andy Niven, Matt Lawrence & Danny Bodell
3D: Caspian Graca Da Silva & Erik Pronk
Audio: Rich Martin and Arge